About Smart Golf Society
Smart Golf Society was founded by Meg, a career insurance executive, entrepreneur, and passionate golf enthusiast who saw an opportunity to make golf feel more social, stylish, inclusive, and welcoming—especially for women and emerging golfers.
What began with a love for golf, fashion, community, and bringing people together evolved into a vision for something much bigger: a modern golf lifestyle brand built around connection, culture, and community.
Through Smart Golf Society, Meg is creating a lifestyle and community around golf through curated experiences, events, apparel, content, and meaningful partnerships. The brand is designed to offer more than just another reason to play golf—it gives people a reason to connect, show up, express themselves, and belong.
Today, Smart Golf Society is evolving into a broader lifestyle and e-commerce platform, bringing together the best of golf, fashion, experiences, and community. Urban Golf Weekend serves as one of its signature experiences and an exciting launchpad for the brand’s next phase of growth.
At its heart, Smart Golf Society is about reimagining what golf can be—and creating a space where everyone has a place on the course, in the community, and at the table.